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The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
- Sales Rank: #1191958 in Books
- Published on: 2010-11-18
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.40" w x 8.20" l, 3.55 pounds
- Binding: Hardcover
- 912 pages
Most helpful customer reviews
5 of 6 people found the following review helpful.
Not Bad
By M. Landron
I am using this book as part of a course the comprises Virgina Tech's masters in information technology, specifically an ecommerce course. I balked at the cost of this book initially questioning whether I would obtain as much value. First, I have read chapters 1 through 5 and I have only noted one obvious editorial mistake, a duplicate sentence. Otherwise, I have read technically oriented books that were published under longer time frames that reflected many more issues. When one notes that the book receives a refresh each year, I think even the most assuming English major can overlook a few mistakes here and there. That said, I really enjoy this book because it is relevant and comprehensive. I love the fact that I am reading about ecommerce in light of some of the most recent and significant events peppered with some of the interesting and insightful history that led the industry to its current position. Sure, some of the information you and I already know, but I am still approaching this read with an open mind and, as a result, I've learned quite a bit so far. A plus is that the case studies and articles discuss relevant issues that the industry and its current giants face presently. That said, I am dedicated to reading it cover to cover and I am keeping the book on my bookshelf for a long time. One reason I don't mind that this book isn't on my Kindle is that I can only imagine my 3 and 4 year old boys reading through it in 15 years or so only to ridicule a few of the technologies that to them will seem ridiculous or antiquated. Can't wait to field the question..."Dad, what was Facebook?". :)
2 of 2 people found the following review helpful.
Expensive
By Zombie
Not sure if the content really caters to the new age on this subject. the concepts and tech may be a little obsolete. Some universities continue to ask students to refer to this book as the ultimate guide for the subject.
5 of 7 people found the following review helpful.
Terrible Tech Understanding and Mediocre Business
By The Great Khen
Well... what can I say. I've never had a tech textbook before that is actually WRONG in multiple areas. I don't mean just a difference of opinion, but factually flat out wrong.
There's also several areas where their grasp of the concepts they claim to teach is tenuous at best or presented in the wrong light. Many of their concepts are partially updated from their outdated concepts and information. Some of the business concepts of the book are good, but the overall presentation is just broken and the technology is usually presented in a terribly inaccurate manner.
I know this is a textbook so you likely won't have a choice in buying it, but a word to professors, this is a waste of your student's money. Just don't do it.
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