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The Hardware Startup: Building Your Product, Business, and Brand, by Renee DiResta, Brady Forrest, Ryan Vinyard
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.
Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.
- Validate your idea by learning the needs of potential users
- Develop branding, marketing, and sales strategies early on
- Form relationships with the right investment partners
- Prototype early and often to ensure you're on the right path
- Understand processes and pitfalls of manufacturing at scale
- Jumpstart your business with the help of an accelerator
- Learn strategies for pricing, marketing, and distribution
- Be aware of the legal issues your new company may face
- Sales Rank: #211074 in eBooks
- Published on: 2015-05-20
- Released on: 2015-05-20
- Format: Kindle eBook
Review
"The book to read before you pull out your Arduino."
- Eric Reis, bestselling author of The Lean Startup
"As you start your hardware company, it's worth trading a night's sleep to read this book."
- Bre Pettis, Cofounder and former CEO, MakerBot
"You need to understand freight forwarding, pricing techniques, the JOBS act, marketing KPIs, open source strategy, brand identity, market sizing, and supply chain management.
Or you need to read this book."
- Dan Shapiro, CEO Glowforge Inc and author of Hot Seat: The Startup CEO Guidebook
About the Author
Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside.
Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa.
Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Essential Reading. Practical Advice
By Ramez Naam
In an age when it's easier than ever to build a one-off device, the number of hardware kickstaters, startups, and fledgling business is booming. But there's still a wide gulf between building something once and achieving success. This is a book from three people with deep experience on how to span that gulf: How to build the right product, how to go from a prototype to manufacturing, how to find your customers, how to price, and generally how to go from a great idea to a successful business.
Highly recommended.
2 of 2 people found the following review helpful.
Startups are difficult and hardware startups are like "expert mode"
By Amazon Customer
From cover to cover, this is the definitive guide to what you need to build a hardware company. Startups are difficult and hardware startups are like "expert mode", with all the usual challenges and then some. This book walks you through them. Your worst enemy at a hardware company is ignorance. "The Hardware Startup" is your best weapon.
1 of 1 people found the following review helpful.
The Lean Startup, for hardware
By Claire Rowland
Lean methods may be the de facto approach for software startups, but it’s much more difficult to apply them to hardware products. Manufacturing adds complexity, rapid iteration is harder and pivoting even more so. There is significantly more risk in developing atoms compared to bits. This book is a clearly written, thorough and practical guide to all the issues involved in getting a hardware product to market. As a designer, I’m thrilled to see it emphasises the value of validating product ideas and concepts early with user research, low-fi functional and form prototyping. It also offers detailed advice on building an initial user base, branding, manufacturing, finding funding, accelerators, going to market and regulatory requirements. Many of my consulting clients are IoT startups and this book is a hugely helpful and practical guide to the challenges they face, and how to navigate them. Startup advice aside, it’s also a useful guide to anyone from a software background as to how hardware products get made.
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